Optimize Your Omnichannel Experience
The average app loses 77 percent of its daily active users (DAUs) within the first three days after the installation, so it’s very important for companies to implement an effective omnichannel messaging strategy to improve engagement and retention. Push notifications reach your mobile users in real-time, they extend your app’s utility and keep app users connected when they are away. In-app messaging personalizes onboarding for each new app user and is an easy way to promote new features and functionality, driving opt-ins and upgrades. SMS is another avenue to deliver important updates, provide offers, and drive monetization. Emails are important asynchronous communication to deliver weekly updates, highlight new functionality, and remind users of the power of your product. OneSignal is the best partner for mobile companies to deliver relevant messages across channels to maximize user engagement and loyalty.